highroad solutioncase study

overview

HighRoad Solution (Chosen and Endorsed by the American Society of Association Executives and selected as a top partner to many technology companies) provides integrated eMessaging solutions support for more than 450 associations and non-profit organizations, to enable communications among their constituents. At Vtrio, we worked on upgrading their website design in HubSpot, banners, ebooks and blogs.

requirement

The Client wanted to:

  • Create websites and emails as templates in HubSpot. This enables modularizing content into Header, Footer, Images, Text Content etc and the user can easily edit these sections.
  • Use HubSpot, Marketo, and Act-On tools that dominate the marketing automation technology platform space.

challenge

The Business challenge was to create the Landing pages, Emails, and Blogs in new marketing platforms such as HubSpot, Marketo, Act-On, Cordial, Adestra, and BlueHornet

solution

At Vtrio, we created the following for HighRoad Solutions Website:

  • Landing Pages
  • Emails
  • Blogs
  • e-books
  • Banners
  • Graphics such as banners, Info graphics etc

business benefits

We leave the commoditized part of the email delivery engine to Platform, Technology, Marketing and Industry Partners and we focus on how we can make email really work for your organization using modern marketing techniques.

Vtrio has improvised the HighRoad Solution to provide:

  • Effective email marketing at lesser time frame
  • Improved business focus as the eMessaging needs are taken care of

technology stack

The following is the technology stack used to implement our solution:

  • HubSpot
  • Marketo
  • Act-On
  • Cordial
  • Adestra
  • BlueHornet