Fashion Ecommerce Majorcase study


The client wanted to upgrade their website in order to remain competitive and provide better services to their customers. At Vtrio, we transformed their old static website into a full-fledged ecommerce website with payment gateway integration. The new website provides additional features such as Add-to-wish-list, and Advanced product search.


The client wanted to improve their online business with a fully-functional ecommerce website integrated with a payment gateway. They also wanted to expand their market reach through social media.


The various business challenges in the earlier client website were as follows:

  • Non-intuitive website: The original website was a static one and not intuitive for the end user
  • No Online Store: It was difficult to place orders for products as online store was not available.
  • No Product categories: The customers found it difficult to find the right product as there were no product categories.
  • No Promotions: The Company did not have any promotional offers such as discounts or coupons.
  • No Social Media Marketing: The client was not active in social networks which affected their web presence.


The key features of the ecommerce solution developed by Vtrio include:

  • Payment Bridge for secure transaction.
  • Simple registration that requires minimal information
  • Product categorization and streamlining
  • ATTRAQT Freestyle Merchandising
  • Advanced product search which allows customers to search for products using product name, price, and description
  • Email to friend feature which sends the product link by email to a friend
  • Adobe scene7 integration
  • Yotpo reviews
  • MyBuys Personalization

business benefits

Vtrio's total e-commerce solution provided a transformed online image that helped client to

  • Become one of the most popular online shopping sites.
  • Extend marketing to social channels such as Facebook, Twitter, Blogger, and Instagram.

technology stack

The following is the technology stack used to implement our solution:

  • Magento
  • MySQL
  • PHP
  • Apache
  • Web Server
  • HTML/CSS and JavaScript


This project used:

  • Built-in Magento modules such as Product Catalog, Online Shopping Cart, Payment Gateway, Order Tracking, and a paid extension from Magento Connect to redeem points.
  • Face book Connect API and a third-party module to integrate social channels which include Face book, Twitter, Blogger, and Instagram.