Highroad Solutions
Case Study

Background

HighRoad Solutions provides a three-pronged approach to help associations evolve their martech stacks. They work exclusively with associations and non-profits looking to grow their digital footprint and serve their membership needs by integrating data between CRMs and digital marketing platforms.

The client needed an experienced, reliable design agency who can pivot quickly to support digital campaign requirements and work with a team of content marketers to create mixed-media content deliverables to support their educational programming.

SERVICE

UX RESEARCH | UX DESIGN | VISUAL DESIGN

Solution.

Vtrio provided a complete UX and Visual design and rebranding solution for the client.

Concepted and implemented a new Website design
Continue to maintain client's website as new content and programming is created
Rebranded corporate visuals to establish an aesthetic look that is now recognizable in their industry
Provide design solutions and services for using platforms such as Hubspot, Marketo, Act-On, and SharpSpring
Designed visual themes and concepts for interactive digital marketing campaigns inclusive of email marketing assets
Collaborated with the client to create templated assets that increased productivity and campaign performance