Case Study

A study of an e-commerce solution used for efficient inventory handling.


Vtrio provided an e-commerce solution for Tv's Toybox, a personalized gift and toy store.

Tv's Toybox offers complete lines of characters like Paw Patrol, Peppa pig, Daniel Tiger, Monster Jam toys & party supplies. It also has a wide variety of personalized character apparel for kids, including Power Rangers, and YoGabba.

client profile

Custom Personalization Solutions LLC, is a group of fast growing web-oriented businesses serving unique market niches in the personalization industry. Custom Personalization Solutions, LLC was founded in 2012. The Company's line of businesses includes the retail sale of products by television, catalog, and mail-order. Custom Personalization Solutions operates in the State of Illinois.

The following are their sites:


The Customer was looking for a solution that could leverage the latest digital marketing techniques to increase their sales performance. Also, they required a solution that could help them modularize the inventory and shipping processes by setting up an inventory system.


The existing system faced the following challenges:

  • Lack of an integrated system to easily and quickly import the products in bulk.
  • Lack of a fraud detection software.
  • Lack of a site linking module that could efficiently market the Client's business in other popular e-commerce sites.


Vtrio developed an e-commerce solution that included the following features and more:

  • Systematic categorization and streamlining of the products.
  • Quick and easy registration process requiring minimal information.
  • Integration of promotional offers such as coupon and purchase discounts.
  • Automatic adjustments of prices on the application of coupon codes.
  • Robust and reliable search option, which enables customers to search products using product name, description.
  • Search autosuggestion and spelling correction based on store keywords.
  • Provision for product and price comparisons.
  • A Wishlist to save products and purchase them at a later date.
  • Accessibility to social networking profiles such as Facebook and Twitter.
  • Responsive display
  • Catalog filtering facility based on criteria such as price range, color range, size range and so on.
  • Site linking that allows customers to showcase their products in other popular e-commerce sites like Walmart and HSN.

business benefits

One of the most significant benefits of the solution was its seamless end to end integration with the customer's business. It has also helped the client's rise as one of the preferred destinations for toys and accessories.

Some of the other benefits were:

  • The provision to avoid fraudulent transactions. Vtrio integrated Kount, a fraud detection software with the solution. The software detects fraudulent credit card details provided during the payment process.
  • The customized reports that help customers analyze the sales


  • The solution has been built using Magento's built-in modules such as product catalog, online shopping cart, payment gateway, order tracking. Various extensions from Magento Connect and some in-house Vtrio extensions have also been used for the Inventory software and Bulk product import integration.
  • The addition of site linking module has helped clients earn more sales from global e-commerce sites.

technology stack

Vtrio has used the following technology stack in the solution:

  • Magento
  • MySQL
  • PHP
  • Apache Web Server
  • HTML/CSS and JavaScript